Creative Brief
When the pandemic lockdown sent many workers around the world into virtual settings, our field operations employees—project managers, superintendents, safety managers, and more—kept showing up on site so building could continue. Construction was one of the few industries that quickly returned to work in the first half of 2020, with jobsites closed for only a matter of weeks before resuming activities. Over the course of 2020, and in some very challenging circumstances, our people did more than keep the lights on: they built iconic, complex structures that transformed skylines around the country.
To celebrate and show gratitude for our employees and their work, the team created a powerful video that positioned the field employee as the hero of the year. From the opening sequence of a superintendent starting his day to the sweeping, cinematic shots of employees standing atop the buildings they helped construct, this sizzle reel spoke directly to the field and celebrated how they had not just survived, but thrived during a year of upheaval and uncertainty.
Suffolk's Sizzle Reel: Together We Go Further
Category
Video > Video-External
Description
https://www.youtube.com/watch?v=-g_RByRvzCs&t=20s
Suffolk
Boston, MA
Winner Status
- Award of Excellence