Creative Brief

On September 27, 2021, Middle of Six launched The Shortlist, an ‘All Things AEC’ podcast designed to provide industry professionals with practical solutions to everyday puzzles that marketers face in their quest to help their firms win. Ranging from the nuts and bolts of proposals and interview prep to strategic planning for marketing departments, to digital marketing and social media best practices, there are takeaways for every marketer at every stage of their career.

Wendy Simmons, the host of The Shortlist and founder of Middle of Six, facilitates each episode by interviewing and engaging with Middle of Six team members on topics spanning their respective areas of interest and expertise. Informed by six months of intensive research and development, including the SMPS Master This: Create a Podcast course, each episode is produced using professional recording equipment and content that couples script with improvisation—encouraging spontaneity, humor, and authentic connections with a vibe similar to an SMPS Roundtable conversation. By providing tactical information, emotional support, and team-building comradery, The Shortlist helps marketers grow professionally, cultivate healthy team relationships, develop a competitive business acumen, and derive delight, inspiration, and connection through shared experience.  

With 20+ episodes now available on Apple Podcasts and Spotify, The Shortlist has gained traction across the United States, and in Canada, Europe, Asia, and Australia. With a growing number of listener questions and topic suggestions, marketers across the industry are tuning in and coming back for more!