The Ingenuity knowledge-sharing series expands on the existing collection of relevant industry articles found in Ingenuity magazine and incorporates online, interactive seminars to highlight the firm’s expertise. Since Ingenuity magazine’s first publication in 2015, the print version has evolved from an internal newsletter into a robust, client-focused educational tool that is circulated throughout the industry and our community. To further engage with this cultivated audience and create a more immersive experience, the content was developed in an online, virtual format and broadcasted through an interactive video platform.

The magazine content is delivered via an eye catching, glossy print magazine, as well as through digital media including Pond’s website, email newsletter subscriptions, and social media channels. However, with Ingenuity magazine being released quarterly, the webinar series offers real-time information, furthers our role as a resource for clients, and encourage participation and questions.

Ingenuity gives the audience insight into the knowledge and experience of our talented team and provides in-depth feature stories utilizing photographs and dynamic graphics. This publication demonstrates Pond’s commitment to advancing the missions of our clients and culture of giving back to the community. Ingenuity also allows Pond’s rising talent to establish themselves as industry thought leaders, further their existing relationships, and amplify their impact by exposing their expertise to a wider reach.