In 2020, Bird Construction acquired Stuart Olson, forming a leading Canadian construction company. As two top ten construction firms, each with over a century of history in Canada, this joining of forces was a major event in the national AEC market. The two companies were excited about this monumental union and were eager to proclaim it to the industry.

Bringing together 5,000 employees, each with deep roots in the communities in which they operate, was something Bird and Stuart Olson knew they needed to signify. These employees execute thousands of projects every year, and this union would be their next greatest project; together, they would deliver their best build yet. The video, titled, #OurBestBuildYet was shared internally, on social media, and websites.

Formally, the transaction was an acquisition, but both companies positioned it as a merger: combining two storied companies with great experience, and dedicated, passionate employees. This approach demonstrated the value of the combined entity to external audiences, and underscored Bird’s culture, while establishing trust from Stuart Olson as they joined the Bird family. Internally, the hope was for employees to see how aligned the values and cultures were; to recognize their peers “were just like us”.

The video was the official launch of this transformational union, and revealed the new brand, including unveiling new logos. Bird and Stuart Olson’s legacy logos are featured prominently throughout the video, and in the final frame, the new logos are revealed, side by side, much like the employees were paired throughout.