Creative Brief

We launched a direct email marketing campaign for a Net-Zero project case study during Q4 2019. The campaign focused on the higher education market and involved the development of case studies and videos housed on customized landing pages. We promoted our content through emails to prospects derived from a third-party website(Engineering News-Record) and our email list subscribers. The main goal of the effort was to generate more leads. In addition to lead generation, P2S benefited from increased brand awareness and became an online resource for current and future clients interested in the topics covered in our case study.