Creative Brief

When Brummitt Energy was awarded the project to perform energy modeling for a new library in Alpine by the County of San Diego, we knew it was time to market our Zero Net Energy (ZNE) services. The atmosphere was perfect to educate the benefits and value to the green-building industry due to California’s mandates for ZNE requirements. A series of project white papers, promoted via inbound marketing, would best communicate our ZNE stories.

Also, SDG&E Energy & Innovation Center sponsors three associations which gave us opportunities to present to enthusiastic audiences regarding ZNE’s mandates, benefits and processes.

Partnering with Comet Creative, we knew the Brummitt message required a more consistent and streamlined approach for the highly technical and complex processes we perform. After all, as analysts, we make communication too complicated to digest in a compelling way to the largest audience.

Comet Creative wrote a more vibrant, easy-to-digest story, and designed “clean” colorful graphics to illustrate the benefits and ROI clients will gain from getting Brummitt involved early in a building project’s cycle, particularly for Zero Net Energy (ZNE).

As the campaign proceeded, the library was the first ZNE building for the county to be ZNE certified, providing more opportunity to promote the county's multiple awards.

The marketing helped convince the County of San Diego to hire Brummitt for energy-modeling studies on their 150+ buildings located throughout the county, leading to a USGBC Leadership Award given to the County of San Diego for Brummitt’s Portfolio Plan. Amazing!