Creative Brief

Structure Tone’s STO Insights magazine is our signature vehicle for showcasing not only our best projects, but also our industry expertise and valued client relationships. This quarterly publication tells the stories of our work, from the design and construction challenges we help solve, to new trends in our industry, to Q&As with our clients and partners. In a glossy, full-size magazine, we’re able to share these stories in depth, with amazing photography. The magazine inspires pride in our staff and demonstrates our expertise to current and prospective clients. And while we have digital versions of the contents, sharing such a visually striking hard copy makes a statement about our commitment to our clients and projects that stands out from the morass of digital noise. This year we shifted the focus of the magazine slightly to weave more “in-the-field” construction imagery together with finished photography to better relay the full story of the design and construction process and our role in it. To that end, we also developed an app that gives readers access to 3D models, videos and other digital content from the print version. This way, our print and digital versions are united in showcasing what makes our people, projects and clients special through various modes of communication. Including more digital content and driving readers back to our website also helps include our print magazine in our toolbox for driving SEO and a positive digital presence.