Creative Brief

As a marketing and business development tool, Expand magazine was created to be a voice for design at KTGY, and a beacon for where the firm is going.

KTGY is committed to a continual search for better. In keeping with this vision, we wanted to engage the design and development community in the conversation around good design. Following several brainstorm sessions with executive management, the concept was born.  Expand takes an in-depth look at current project collaborations with KTGY clients, featuring both on-the-boards and built work. Each issue includes articles featuring the firm’s award-winning R+D Studio concepts. Expand contains opinion-oriented bylined articles by KTGY’s leadership, bringing to light current subject of interest to people who work with the built environment. A Last Shot image completes each issue with a moment of design integrity. 

Expand is a worthy award-winner for several reasons, it is a:

sophisticated representation of KTGY

fun and engaging way to build client relationships

powerful tool in the recruitment and retention of top talent

Results from Expand are both trackable and perceived.  These include:

direct positive feedback from clients expressing interest in our capabilities

invitation to speak at the ULI

invitation to participate in a UC Berkeley forum

republish of articles in trade publications

an average of a 12% spike in web site visits in the month following distribution

increased social media engagement

call from a fire-ravaged city to provide counsel following California wildfires

KTGY exceeded business development goals by seven percent in 2018