Creative Brief

In a world where construction firms tend to blend together, we want to stand apart by highlighting amazing employees. MYC turns 30 this year and for the past 29 years, our company has been built around the knowledge and skills of our employees and how they treat our clients. Since our staff is the main reason our company does so well, we wanted to make them the stars in our marketing campaign for MYC's 30th anniversary celebration by having them relax and have a little fun by recreating movies that are also turning 30 in 2019.

The idea formed with the curiousity of what other things also debuted 30 years ago. We discovered many iconic things would celebrate "30" in 2019. This should be a winning entry because of the creativity, time, willingness of employee participation, and fun that went into creating this for our viewer and party attenders. We believe we will gain new interest in MYC by showing we are a personable company that others can relate to. These recreations are email invitations, social media shout outs, and posters that will be hung at the event. We want the individuals in the posters to share their pictures on social media to get a positive reaction. We want those people who know the individuals in the posters to recall a wonderful project they did for them and to want to work with us again and hopefully attend our party.