Creative Brief

Schemmer's Corporate Marketing created a campaign to generate awareness of Schemmer’s engineering and survey services to Oklahoma contractors, State DOT, municipal and private clients. The goal of the campaign was to inform and influence the target audience to believe and support the viewpoint that Schemmer is a great Company to conduct business with and a great place to work. The five-part campaign’s theme focused on getting to know Schemmer and our Oklahoma Team. Ultimately, we wanted the campaign to be a fun way of getting to know our staff on a personal level in Oklahoma, and boy do they all love their cowboy boots. We thought that it would be a creative way to parallel finding the perfect fitting cowboy boot to finding the perfect firm to work with.