A brand is so much more than a name or logo. Our brand is how we're perceived, what we're known for, and how we're described by talent, clients, and partners. It's what makes us unique and differentiates us from the competition. Our brand is our DNA—who we are.
Consor was formed in 2018 through the merger of four industry leaders. What started as a 650-person firm rapidly grew to nearly 1,500 employees, with three acquisitions integrated and five more in full swing by 2021. At that point, Consor's Senior Leadership Team (SLT) began exploring the idea of unifying all our separate brands under one Consor banner. With Consor nearing its fifth anniversary, the SLT decided it was an opportune moment to reassess, refine, and refresh our identity, vision, and values. We had outgrown our old image and wanted to ensure we stayed competitive and accurately reflected who we had become.
Our new, unified brand and refreshed identity has helped us better communicate that we're a firm focused on progress, with a clear mission we all stand behind. By intentionally developing the Consor brand and solidifying it with a logo, colors, core values, vision, and more, we have a unified guide to turn to when making decisions.
Internally, the rebrand provides clarity and amplifies our purpose. Externally, the rebrand sparks curiosity and interest from those who know us, as well as clients we've yet to meet. People want to be part of something successful and purposeful, and that's Consor.
Consor's Brand Refresh
Category
Corporate Identity > Corporate Identity-Refresh Brand
Description
Consor
Chicago, IL
https://www.consoreng.com/
Winner Status
- Award of Excellence