Over the past decade, Texas has experienced a significant construction boom, and Rogers-O'Brien Construction, a general contractor, stretched to keep up with demand. Responding to fatigued employees, the senior leadership team initiated a forward-thinking optimization strategy. This strategy evolved into a comprehensive "3 Year Strategy (3YS)." The 3YS placed emphasis on directional setting with a deliberate focus on moving the needle.

The communications department faced a challenge - ensuring the 3YS was the most critical message while not getting lost in a sea of information and a constant flood of messages. We needed to cut through the clutter and earn employees' attention. But how to get everyone on board with something they’ve never done in an uncertain economy? That was the million-dollar question.

The 3YS needed to be accessible to every employee. The deliverables: a microsite, ambassador meetings, video from the CEO, townhall meeting, and jobsite “toolkits” needed to engage each person, regardless of his or her role or physical location. We didn’t need to communicate; we needed to overcommunicate the importance of this new, all-encompassing direction.

How did we know they understood? We hoped they would tell us, and they did.  Survey feedback showed that employees now feel invested in, prioritized, and given purpose. Implementing a solid strategy sparked employee enthusiasm, just the ignition needed to drive the company toward unprecedented success. 

Uniting all employees under a single vision showcases the company's dedication to its workforce and exceptional internal communications prowess.