Unlike most engineering firms that design highways, bridges and other structures, Carollo Engineers is unique—working exclusively with the world’s most precious resource, water. Since its founding 90 years ago, Carollo has built its reputation on finding new and better ways to protect and extend our water supplies for large and small communities, with the goal of providing everyone in North America access to clean, plentiful water. The “We See Water Differently” advertisement communicates how Carollo’s commitment to public water systems, along with the communities they serve, fuels its passion for developing new and improved water engineering processes and technologies. Imagery of a young girl looking into the water symbolizes hope for the future; the advertisement’s tone evokes a sense of optimism and a brighter outlook in uncertain times.

Spanning one year, the advertisement campaign included 46 print advertisement placements in national magazines and trade journals, regional newsletters, business journals, conference programs, industry association websites, as well as over 3 million digital advertisement impressions. Over the course of 2022, our company website traffic increased 34%.

The advertisement garnered the “Citation of Excellence in Advertising Best Overall Ad” from the Water Environment Federation, a not-for-profit organization of more than 30,000 individual members and 75 affiliated Member Associations representing water quality professionals around the world. This accolade further affirms Carollo’s message is in alignment with the current state of today’s rapidly evolving water industry, resonating with water professionals at the highest levels.