HITT provides exceptional experiences on every project we deliver, but our digital experience hadn’t evolved to reflect our brand’s promise and position as a top national general contractor. The nine-year-old website’s engagement declined, maintenance was difficult, and potential client/talent information wasn’t intuitively accessible. To match HITT’s growth strategy, we needed a smart, sophisticated website. Goals:

-         Easier navigation for potential new clients, generating qualified leads

-         Positioning HITT as a national leader with premier construction offerings nationwide through stunning people-forward visuals and compelling, longform journalistic expert narrative

-         Showcasing work delivered through creative, engaging visual storytelling

-         Sharing HITT’s story, people, and prowess appealing to talent, showcasing teams’ expertise/award-winning culture

Together, agency Huemor and HITT’s marketing team planned, captured, and refined website content and design including:

-         Completely reorganizing site sitemap/user navigation (SEO-friendly)

-         Mobile-friendly, responsive design

-         Thoughtful motion use: scrolling stats, parallax, color fades

-         Adding video (Home, Who We Are, Careers) showing business through engaging visuals

-         Implementing modern fonts and sophisticated colors: black, white, and high-visibility safety yellow

-         Adding key contact points (Careers, Contact Us) topping/ending all pages

-         Completely rewriting/curating 150+ new searchable, approachable pages utilizing HITT’s subject matter experts

-         Differentiating milestone projects (Twitch, MedStar)/pages (DE+I, Subcontractors) into visually immersive side-scroll, in-depth storytelling experiences

-         Creating dedicated portal detailing our client experience at all phases of relationships

-         Reimagining “National Reach” offices page as interactive map showcasing work nationwide

-         Updating leadership page with personality-infused hover photo