NASA, SpaceX, Blue Origin, Virgin Galactic, and privatization of the “Final Frontier” created Space Race 2.0. Capturing the theme at our annual Meat & Greet creates a bit of fun. The event brought 350 of Reaveley’s top client prospects, including architects, contractors, and owners, to lunch and network at Brazilian Steakhouse, Rodizio. The message is, “We value your presence at this exclusive networking event—join us, network, share a meal, connect, and have fun. 

After two years of gathering restrictions, anticipation was sky-high. Attendees had a “blast” with a cheeky nod to the original race to space. In 2022, we implemented a QR code-based registration process, eliminating waiting in line. The process resulted in updating our database too. Guests received a mission patch for completing the all-you-can-eat Meat-eor Space Adventure.

Initially conceived as an interactive gift to our clients instead of a holiday gift, the overwhelmingly positive response far exceeded expectations. After 12 years, the Meat & Greet is the premier networking event for Utah’s AEC industry. 
 
The event supports our mission as “the most client-driven structural engineering firm,” expanding professional networks, creating new associations, and naturally connecting those in our network —creating value in attending. Every guest is a fan, social media follower, website visitor, and client of our firm as well as other attendee firms. Resulting in more brand awareness, engagement, and lead generation that grows our pipeline—driving firm growth. Few client gifts result in a measurable 1,500% ROI. However, the actual value is unquantifiable.