Purpose
Focus exists to share our company culture across all offices, connect employees and communicate important company information. The refreshed publication does this and more with content-driven visuals, employee-inspired stories and a fresh spin on company news.
Key Takeaway/Support
Our firm has grown and employee-owners are constantly on the move. Focus is, too, with new mobile access, interactive elements and a fresh look. Inspired by the look and function of popular magazines and employee-owner suggestions, Focus includes more infographics, photos and quick-hitting project information than ever before. By strategically hosting focus groups with a diverse mix of employee-owners, we’ve adapted the publication to the interests and lifestyles of all employee-owners while keeping them up to speed on all things Burns & McDonnell.
Allowing employee-owners to choose how they read and interact with the publication has proven successful. Employee-owners can view Focus from any internet-connected device, anywhere. With nearly 40 percent of our population working in the field or frequently traveling, this approach has been warmly received.
Tone
Motivating, educational and fun
Employee-Owner Creative Sparks
· “Focus is effective because it contains more personal news. It’s not information for billability. It’s information about the people.”
· “Everyone has to consume information in their own way.”
· “I don’t read it cover to cover, but I ALWAYS look at it.”
· “LOVE IT! The quality of the display was good and it was easy to navigate.
Burns & McDonnell | Focus Newsletter
Category
Newsletter-Internal > Newsletter-Internal-Mixed Media
Description
Burns & McDonnell
Kansas City, Missouri
Winner Status
- Merit Award