Goodwin announced a new brand in the summer of 2016, moving from its traditional image to one representative of an innovative, technological and collaborative firm of the future. Built from the core values of the firm, the new brand identity, Unprecedented, represents agility, ambition and action- defining and leading change in the category.
To bring this new brand to life, GoodwinProcter.com was transformed into GoodwinLaw.com- complete with bold new designs and imagery, streamlined content and a completely new site structure with global navigation and predictive search.
GoodwinLaw.com was a massive and daring undertaking. Unlike many law firm rebrands and new website rollouts, we created something that truly pushes the boundaries and is representative of the changing world of law.
And we did this because of who we are as a firm. And who we will continue to be. Unprecedented. Answering what’s never seen before with what’s never been done before. Because we are determined not to be the latest in a long line. But the first in a new one.
You can see more here: http://miclients.com/awards/2017/goodwin-case-study/
Goodwin Website
Category
Web Site > Web Site-External
Description
Weber
Boston, MA
Winner Status
- Merit Award