PCL’s external e-newsletter is a business development tool used to keep clients and subcontractor partners informed about important happenings at PCL. The e-newsletter is created using the Adobe Creative Suite, including Dreamweaver and Photoshop, and is distributed through MailChimp. The reflexive HTML format of the newsletter means that whether the email is opened on a full size computer screen, tablet device, or smart phone, the newsletter will adjust in size to maximize readability on any device.
The clean, sleek design of the newsletter incorporates elements consistent with PCL’s branding guidelines including PCL’s signature yellow color, which promotes strength and reliability, as well as chevrons that signal progress and focus. Each e-newsletter is made up of four to six individual stories, presented in summary form, with links to external webpages that provide more information.
The end of the e-newsletter carries PCL’s website link, as well as links to all of PCL’s major social media channels. PCL uses the external e-newsletter in conjunction with targeted project pursuits, presenting information on recently completed similar projects and personnel news most related to upcoming competitively bid project opportunities. These campaigns inform potential clients of PCL’s construction capability, and solicit engagement from subcontractors who are always kept informed of new projects that provide opportunities for partnership with PCL.
PCL’s e-newsletter aligns directly with the company’s strategic initiatives, with the business development and marketing/communications teams working hand-in-hand to craft targeted messages that will position PCL for success in competitive project pursuit initiatives.
PCL External E-Newsletter
Category
Newsletter/Publication-External > Newsletter/Publication -External-Digital
Description
PCL Construction Services, Inc.
Orlando, Florida
http://us9.campaign-archive1.com/?u=2340662238a2c8fd20cd07c18&id=3f7e17215e#awesomeshare
Winner Status
- Merit Award