As the most wide reaching DAVIS owned media, the creative brief is simple - immerse users into the DAVIS brand and culture through the following:
MENU NAVIGATION: FIND WHAT YOU NEED
Primary and secondary menus allow users simple access to the most frequently visited pages, including a search bar for specific requests. Search requests are monitored monthly to inform structure and terminology modifications - ensuring easy to find content.
UNIQUE STORYTELLING: GET TO THE POINT
From project case studies to leader bios, all copy is written in an engaging, relatable brand voice that quickly calls out the important information that users desire.
SELF-PUBLISHING CAPABILITIES: STAY CONNECTED
The News + Insights page creates the opportunity for self-publishing that smartly combines general company news and announcements with thought leadership and topical pieces that connect to the audience.
RESPONSIVE DESIGN: ENHANCED USER EXPERIENCE (UX)
The website is responsive and automatically adjusts to the individual user’s device. This ensures a consistent, efficient experience for all website visitors, in turn increasing mobile engagement.
UPDATING CAPABILITIES: ALWAYS UP TO DATE
Built using Drupal, 90% of the site can be easily edited by the in-house marketing team. This huge improvement from the previous site (where nothing was managed in-house) allows for content, imagery and structure edits and additions in real-time, on-demand.
SEARCH ENGINE OPTIMIZATION (SEO): TOP OF THE LIST
In addition to increased SEO based on responsive design, content is optimized for popular and strategic keyword variations and push DAVIS into the top rankings.
DAVIS Construction Website
Category
Web Site > Web Site-External
Description
DAVIS Construction
Rockville, MD
Winner Status
- Merit Award