Who puts together A/E/C corporate holiday cards and gifts? The marketing team.

Who’s likely to get overlooked in the A/E/C holiday card and gift world? The marketing team.

#classic

Our holiday e-card is different, made specially for A/E/C marketing and BD staff.

Concept. With this audience, your typical “happy holidays” wouldn’t do.

Capitalizing on Snapchat’s popularity, we created an e-card that was both incredibly simple and delightfully detailed. We incorporated elements of a classic snap – selfies, special effects, and captions – plus an abundance of hashtags, movie references, and bad puns. Each team member’s snap plays off their personality and the life of an A/E/C marketing team.

We produced the e-card in house, so our budget consisted of time and a few bucks for sending the email.

Evolution. Our first holiday e-card (2014) began by chance, with an image created for a company meeting. It featured the marketing team trapped in a snow globe, showing off the potential of our new green screen. It was too funny to keep to ourselves, so we shared it as a holiday email to marketing and BD colleagues. It was a hit.

We continued the next year, sending an image of the team photoshopped into a bobsled.

This year, we went a step further, using MailChimp for distribution so we could track its performance.

Results. We were out to entertain and impress a group of marketers, and we did. The email returned a 54% open rate and delighted email responses.