ICON Venue Group went through some significant changes in 2016, with the most notable being the acquisition by CAA Sports, a much larger company. This acquisition prompted the marketing team to rethink the company brochure and how it could evolve with the company.
Following the acquisition announcement, ICON experienced a surge of requests for information about the company. We didn't have a comprehensive electronic and downloadable brochure to use as an information business development tool, so the new brochure needed to serve both print and electronic purposes. This was an important aspect of the planning stages, as it affected the size and layout aspects.
We took a "less is more" approach on the design to keep the audience zeroed in on the most important content. ICON's completed venue photos allow the work to speak for itself, so we used these powerful photos to help tell our story.
ICON Venue Group Brochure
Category
Brochure > Brochure-Print Only
Description
ICON Venue Group
Greenwood Village, Colorado
Winner Status
- Merit Award