As a creative firm working on websites, graphic design, media, advertising and everything in between, we wanted to do something different this year when picking out our client Christmas gifts. Everyone gets gift cards, donations made in their names or candy – we wanted to think outside the box. What better way to help our clients and contacts relive their childhood than by giving them a classic? To get everyone in the holiday spirit, we sent a harmonica engraved with our logo on it. The harmonica was sent in a branded box with a message of holiday cheer, urging clients and contacts to visit a link (neuger.com/Christmas) to watch our video. The video walks them through how to play the harmonica, showing off our video production and communication capabilities. The video also includes the Neuger Communications Group staff playing Jingle Bells on the harmonica and takes viewers on a little tour of the office. The video is one of the first directed, filmed and edited exclusively by our new video team with our new equipment, and we received positive feedback from many of our clients. We achieved our marketing objectives as stated below, and gained new video projects for the beginning of 2017 and beyond.
A Season for Harmony
Category
Holiday Piece > Holiday Piece-Digital
Description
Neuger Communications Group
Minneapolis, MN and Northfield, MN
Winner Status
- Merit Award