In an effort to redefine GBBN’s core mission, we established a new set of Guiding Principles for our firm to communicate our Mission, Vision, and Purpose. One new Guiding Principle was the idea of Inspiring Joy; through our work and through our relationships. With that in mind, it became our goal to inspire joy with our client holiday gift.
First, we created a winter activity book. The goal of the activity book was to give our clients something personal from the people that make up GBBN. Numerous employees from across our three domestic offices helped create the content by giving suggestions in regards to their favorite winter activities. These activities were specific to the cities in which each office was located, as well as personal to the employees and families who enjoyed them. Additionally, select activity descriptions were accompanied by hand-drawn illustrations.
Second, we accompanied this book with a GBBN embroidered blanket. The main goal of the blanket was to Inspire Joy, so we did not want the gift to be perceived as a promotional piece or a trinket. We wanted to provide a thoughtful and useful gift to our clients. To achieve this, we were intentional in the treatment of our brand by minimizing the size of our name and embroidering in white. We also included the words “Inspire Joy” under our name to represent our firm’s Mission statement.
The end result produced a gift that was authentic to our firm and achieved our gift’s goal.
GBBN Architects: Holiday Gift
Category
Holiday Piece > Holiday Piece-Print
Description
GBBN Architects
Cincinnati, Ohio
Winner Status
- Merit Award