Looking to introduce video to the marketing strategy, BCS’s marketing team created a series of Digital Video Case Studies that showcase our products and services in an engaging way. These videos served as part of a large brand awareness campaign led by BCS’s updated tagline: Building Comfort Zones.
This case study, centered around the Rhatigan Student Center at Wichita State University, incorporates beautiful areal drone footage as well as footage of the building’s occupants enjoying the space. In this way, the technical side of products and services provided by BCS are better understood as they are shown in application. The video shows BCS employees hard at work, displaying our commitment and team-approach to projects. One of our customers gives his testimonial, building the credibility of the video. He appears with a BCS employee throughout the video which shows that we act as a partner and are right beside our customers during and after the project's completion. Graphics and text callouts throughout create smooth transitions and call the viewers attention to important elements. The script follows a clear story and gives emphasis and punch to our products and the project’s results.
As our first piece of digital content, this video generated enormous traffic on our social media platforms and through our email communication. We’ve had many customers comment and share. In addition, this serves as a sales tool for the team to show what we do in an interesting and engaging way.
BCS Video Case Study: Rhatigan Student Center
Category
Video > Video-External
Description
Building Controls and Services, Inc.
Building Controls and Services, Inc.
bldgcontrols.com
http://bldgcontrols.com/projects/wichita-state-university-rhatigan-student-center/
Winner Status
- Merit Award