For Notkin’s 65th Anniversary, we engaged 54 architecture firms from the Pacific Northwest in a collaborative reimagining of a playing card deck. Firms from around our region provided original artwork based on a randomly selected playing card that we assigned. In return for their participation, we threw a party (an “Artwork Unveiling” to showcase the original artwork), produced playing card decks to distribute freely, and produced a coffee table book with the story of each firm’s artwork (distributing one to each participating firm and offering them for purchase with proceeds benefitting charity). In addition, we shared the artwork on social media, were featured in the Daily Journal of Commerce, had a gallery exhibit at Seattle City Hall, and all of the original artwork is displayed in our office.
Notkin had lost touch with many friendly architects over the past 20 years, transitioning from a practice heavily based in architectural clients to one that was largely based in institutional clients. Aiming to rekindle dormant relationships and create new ones; increase brand awareness; and build an up-to-date industry database – Notkin embarked on this extensive effort to engage the Pacific Northwest architecture community in a way that would leave a distinct impression of innovation, quality, collaboration, local history, and fun.
The campaign generated just over 500 new industry contacts; increased our social media followers by 213; and helped setup pursuits with ten firms we had not worked with recently, including several wins and several very large pursuits that are still in progress.
Notkin Mechanical Engineers - Architecture of the Pacific Northwest Playing Cards
Category
Brand Awareness Campaign > Brand Awareness Campaign-Mixed Media
Description
Notkin Mechanical Engineers
Seattle, WA
Winner Status
- Merit Award