Creative Brief

The past two years challenged firm leaders as they found themselves in positions of remoteness from employees and clients. While some understandably found it necessary to pause communications in order to hunker down and weather the pandemic storm, our team shifted into higher gear to be sure we didn’t lose touch with the human aspect of our organization. And we kept up the cadence by adapting our communications as the crisis wore on.

Our CommunityMatters campaign served as a connection point amongst 190+ remote employees as well as a support to struggling local businesses and non-profits serving our communities. As soon as pandemic shut-downs were announced, we orchestrated efforts to assess what employees would be facing in their newly remote situations and to support them with virtual resources to help their families, professional development, personal wellness, and stewardship opportunities.

The campaign didn’t stop at the internal. Every interconnected element was strategically intended to support local businesses and charities. Quarantine hair and bodies that were “gymless in Seattle” inspired our Cuts4Charity and MoveChallenge campaigns. Zoom fatigue led us to create our podcast-style company meeting, encouraging engagement and input into this year’s corporate donations. And our holiday gifting was wrapped in a big fat bow of local business.

Every aspect of our communications pointed back to supporting our staff and the various communities to which they are connected. The adaptive approach to communications redefined our stewardship program and has given us moments to share with a greater audience that furthers their cause.