Creative Brief

Background: As the pandemic pushed us further into a dispersed, remote work environment, communication levels increased dramatically and the urge to feel and be connected was stronger than ever. We knew that our antiquated intranet site was not the solution to our firm’s urgent need as it was visually unappealing, stagnant, and lacked in functionality. 

Creative Purpose/Objective: Provide employees with an easy to use, engaging intranet that not only provided valuable firm resources and training but promoted sharing/participation, collaboration and connection amongst employees of all levels, no matter their location.

Timing/Parameters: Timing was of the essence and as a small business we needed a cost-effective solution that provided the ability to easily update and customize to meet our needs and reflect our company brand and culture. Using the paid platform, Blink, we were able to deliver this project in less than two months and well under budget. Our company intranet, OCconnect, was launched 1/4/2021.

Results: OCconnect reinforces our firm’s mantra, Collaborate.Innovate.Elevate. With a focus on user experience, the main feed has a clean design that functions like a social networking site allowing for video/image uploads, likes, and comments by all users. OCconnect also allows users to customize and filter based on their particular need, region, and/or area of focus. The built-in analytics assist in continuously evaluating and improving the site. By empowering employees to share ideas and information freely, we were able to dramatically increase overall intranet engagement compared to the old site, maintaining a consistent 98% user rate.