At our company’s core are our relationships—the connections we’ve fostered with our clients, employees, and subcontractors are key to our success. We set out to create a new HITT.com experience with those relationships in mind, reenvisioning our place on the web as a digital extension of our business development and recruitment and retention efforts.
Our principal goals for the new site were to elevate our national reach and demonstrate our multi-sector experience to a wider pool of potential clients. That decision drove us to organize the site around the client journey, arranging our primary navigation with their needs first.
While we elevated client-focused menu items, we also carved out pages on our site targeted toward our other key audiences. In particular, we created unique pages for our subcontractors and prospective employees, with the intention of strengthening our bond with these groups.
Threaded throughout are stories and photos that tell our story and showcase our culture, creating a final product that is authentically HITT.
The overhaul we made to the content, design, and organization of our site has more than paid off. In the first week after launching, we were already outperforming our goals. Both traffic and visit length increased by over 50% from the same time the previous year, and average page views went up 35%.
In the time since, we’ve also received high praise from our industry peers, who have shared that our site served as an inspiration for their own redesign. We think that’s the ultimate compliment.