Hnedak Bobo Group 'Reach Your Maximum Potential' Campaign
Recruitment and Retention Communications > Recruitment and Retention Communications-Mixed Media
Hnedak Bobo Group
- Honorable Mention
HBG’s multi-platform recruitment campaign, entitled ‘Reach Your Maximum Potential’, included a new recruitment brochure, a new tri-fold folder, updated website ‘Personality’ section, consistent social media posting and promo giveaways. Firm accomplishments, statistics, persuasive messaging promoting employee empowerment, welcoming staff imagery, and enjoyable graphics integrate to communicate HBG as a pre-eminent, yet approachable workplace.
To assist in hiring candidates who would become firm advocates, recruitment materials strive to create personal connection with candidate values and career goals. The firm’s adopted ‘Core Vision’ philosophy figures heavily into messaging and graphic design, expanding on the concept of personal and professional growth via supporting taglines and narratives. These concepts illustrate the firm’s philosophy of continuous evolution and betterment. ‘HBG is a friendly, passionate culture that rewards excellence and achievement.’ Messaging differentiates the firm through our philosophy, not just our impressive benefits package, helping to align firm values with like-minded individuals. In reviewing campaign materials, it’s obvious what the firm believes. Messages are genuine, personal and transparent.
Visually, program materials were developed for continuity of brand identity and color palette (green, orange and blue). Statistic call-outs use circular shapes to break-up block-like imagery and text. Silhouettes of a dancing Elvis Presley highlight Memphis statistics, and a special career fair giveaway features Elvis prominently. These fun elements highlight HBG’s Memphis connection, drawing attention to our founding city as a vibrant, affordable home base (and serving as conversation starter about our core market sectors, leading with our latest design project, Elvis’ The Guest House at Graceland Hotel.)