We treated this pursuit as something more than an ordinary submission and created custom packaging to give Steve Wynn a true experience. To complement the content and value proposition contained in the written proposal, the packaging was a full suite of components:
- Custom covers and tabs illustrated with photos of the distinct Wynn mosaic tile flooring,
- In-house produced video featuring a drone flyover of the site with our proposed team members, and
- Box made from high-gloss sycamore and lined in red leather branded with the Wynn Everett logo.
Our packaging was the pièce de résistance – the custom box made from the wood that Steve Wynn favors, which housed the video showcasing our approach, and the proposal books whose spines together formed the Wynn mosaic tile floor.
This exceptional submission was the result of dedication, teamwork, and passion from the entire Suffolk organization that most marketing teams would only dream of experiencing
Suffolk Construction Wynn Everett Proposal
Category
Project Pursuit Marketing > Project Pursuit Marketing-Mixed Media
Description
Suffolk Construction
Boston, Massachusetts
Winner Status
- 3rd Place