The intent of the OurOmniplan Social Media Campaign is to create a platform for the greater public to better understand our firm on a deeper level. We are only as good as our people, so we chose to profile each of our people in a way that highlighted their uniqueness, while maintaining brand consistency. Our goal was to break down each team member, humanizing them as individuals and blurring the line between professional and personal. With each OurOMNIPLAN post, we perpetuated the message that we are talented, likable and trustworthy. This message for each individual can be extrapolated to our firm as a whole – talented, likable and trustworthy.