Compton Construction BrewDog Sales Kit
Project Pursuit Marketing > Project Pursuit Marketing-Print
- 1st Place
Compton prides itself on being a construction company that focuses on building remarkable solutions for our clients through creativity and innovation. We took that focus and applied it to a sales proposal pitch for BrewDog’s production facility.
In order to make a lasting impression on BrewDog’s owners and stakeholders, we knew we had to take an original approach that showcased our precision and attention to detail.
In the matter of two weeks, we gathered a team and developed and created a custom proposal box. We researched the brand and spent hours studying their language and use of graphics. Knowing we wanted to pay homage to the brewery’s early designs, our team used hand drawn line art on the box cover and added a tribute to “Mr. Stout” and “The End of History”.
Within the box, the same quirky design continued with a three tier experience with the first tier offering a “We Build Breweries” booklet including Compton’s bio, experience and explanation behind why we are expert brewery builders. The second tier featured the proposal on what it would take to build the facility and on the final tier laid handcrafted beers with a hand forged opener and flash drive.
Of the five companies that submitted projects, we were the only company to provide a digital and hand delivered copy of our presentation.
We’re proud to say it was more than just a proposal; it was an experience.