Henderson Engineers Holiday Gift
Holiday Piece > Holiday Piece-Print
- 2nd Place
One of our primary client touchpoints is our holiday mailer. This year we wanted to make the initiative work harder by bringing to life our brand, our personality, and our culture.
“Work Hard. Play Hard. Give Back.” This phrase is central to Henderson and hangs on the walls of every office. To engage our clients in our mantra, we custom designed a three-part gift: 1) a coffee mug engraved with “Work Hard;” 2) a pilsner glass etched with “Play Hard;” and the most important, 3) a giving card with “Give Back.” The first two gifts surpass the typically edible holiday gift because of their usefulness – our hope was they could become permanent fixtures on our clients’ desks.
But the third gift was key. Giving back to the communities in which we live in work is extremely important to our employees, and we wanted our clients to experience it, too. Specifically, we wanted them to give to whatever charity meant the most to them. That third gift — a $10 giving card much like a gift card — could be redeemed at any 501c3 charity of their choice.
We knew our campaign was successful when 37% of giving cards had been redeemed before the end of the year, surpassing our goal of 20%. We also received numerous emails from clients very similar to this one: “Thank you very much. I really appreciate the gesture and even more so your focus as a firm, to give back to others.”