Earth Doctors Campaign
Advertising > Advertising-Print
- 1st Place
We are aware of no other geoprofessional consulting firm in the country that is taking its message to such a broad audience in such a bold, compelling way. As such, the Earth Doctors campaign has helped position GeoEngineers and an innovator in our industry and a vital participant in the communities we serve. Campaign outcomes include:
- Reader response – We have received more than 100 visits to the custom URLs we built into the ad campaign, meeting our goal for reader response.
- Internal brand-building – GeoEngineers’ staff have had a very positive reaction to the campaign and the Earth Doctors theme. Many of them have commented that the ads give them pride of association with the company and a sense that we are a real player in our industry.
- Client response – Numerous clients and potential clients have contacted GeoEngineers and our featured technical staff after seeing the campaign. In one notable example, a regulator shared a story of a large team of state Ecology officials passing around the GeoEngineers ad in the inflight magazine while flying from Seattle to New Orleans for an industry conference.
- Recruiting effectiveness – We are able to track where visitors go after visiting the dedicated landing pages, and more than half of them have passed through to the Careers portion of our website. We have repurposed the campaign into a series of posters that our recruiters and technical staff have used at recruiting events.