The Dunn Diversity brochure is a key representation of JE Dunn’s commitment to making a positive difference in our communities, specifically by helping minorities and women succeed. The original brochure was outdated and did not meet JE Dunn branding guidelines, as it was not created by the marketing department. The re-design contains JE Dunn’s color palette, font styles, and consistent voice to fit with other JE Dunn materials. We used in-house expertise to create a sophisticated design with impeccable content and high-quality photographs.
Collaboration among design, communication, and diversity teams was crucial in ensuring the project successfully met our goals of informing the target audience while also motivating them to participate in our diversity programs. The chosen photographs represent learning opportunities in positive, friendly settings. There is an inviting, professional tone throughout, with easy-to-read content in a layout that is ideal for quick reference.
The final product is versatile and used by various JE Dunn departments, including project management, public affairs, recruitment, and business development. Results have proven successful as we see increased relationships with minorities and women across the nation.
To date, we have printed a total of 1,000 copies since May 2015, and we remain within our budget of $1,500 in its first year. As the demand increases for these brochures, we are able to supply more copies and can justify an increased budget if requests continue to grow.