Gannett Fleming: Forces of Change Magazine
Newsletter/Publication-External > Newsletter/Publication-External-Print
- 2nd Place
It is common to find a copy of Forces of Change on the coffee table of a client’s office, demonstrating that the magazine is a meaningful source of information for its audience. Strategic and relevant content are the backbone of this success.
Each issue is framed around a central theme that is relevant to the A/E/C industry, ensuring articles align with the audience’s interests. Every feature story shares innovative solutions to complex problems so that readers may learn from these developments and gain value from reading. Recent topics include: advances in all-electric tolling; electrification of diesel-locomotive-based commuter rail lines; and digital photogrammetry to prevent rock falls.
The magazine thrives as a lead generation source. Following the Fall/Winter 2015 edition, the chief civil/utilities engineer from an engineering firm in Canada contacted Gannett Fleming to learn more about an Amtrak project in New York City. A meeting and presentation to the prospective business partner followed.
To keep the magazine within budget, the following measures control costs:
•In-house marketing staff write and edit articles, and an in-house graphic artist designs it. Producing in-house also ensures its originality.
•By adhering to strict production schedules, rush charges are eliminated, and it is mailed at a standard, as opposed to first-class, rate.
•It is posted on the firm’s intranet for employees, eliminating printing costs for staff.
Also, sustainability is at the heart of the publication. It is printed on recycled paper with soy-based ink, and an online version is offered for clients who prefer digital.