HNTB America THINKS Survey Series
Brand Awareness Campaign > Brand Awareness Campaign-Mixed Media
Kansas City, MO
- 3rd Place
HNTB’s America THINKS survey series is the basis for a brand awareness program unique to the transportation infrastructure industry. These surveys take the pulse of the American people by collecting and measuring their perceptions of the nation’s transportation infrastructure. No other infrastructure consultant invests the resources to gather – and leverage – these exclusive insights which are highly valued by media, transportation agencies, industry associations, academics and others.
The survey series enhances HNTB’s thought leadership stature which contributes to business success. It provides strategic content integrated into an array of HNTB branded activities including HNTB’s THINK: Infrastructure Forum events; THINK magazine, THINK white papers; THINK viewpoints and other print and digital materials; top-tier media coverage; and internal communications as well as internet, intranet and social media content.
By examining current critical issues, the findings of America THINKS surveys help develop HNTB’s strategic messaging and positioning. The findings are infused into each program component including THINK: Infrastructure forums which attract leading industry thought leaders; THINK magazine which positions HNTB as an expert source on infrastructure concepts and developments, THINK white papers that showcase HNTB thought leadership; THINK viewpoints which serve as the firm’s advocacy vehicles, media outreach targeting impactful top tier national, regional and local news and trade media outlets, and other external and internal communication components, both print and digital.
The America THINKS survey series establishes the perception of HNTB, a firm of 3,800 people, as “bigger than we are” when compared to other infrastructure firms of 80,000 employees.