Aramark - Reimagine Your Campus Facilities Brochure
Brochure > Brochure-Print Only
- 3rd Place
Why this wins:
·Content – one full spread is dedicated to explaining our proven innovation process
·Full Spreads – large imagery and full spreads used to convey concepts
·Graphics – uniquely designed graphics and icons support page theme content
·Metrics – strategically placed metrics provide additional insight into page theme content
Distinction – achieved through:
·Design – photo, digital imagery, and iconography convey a sense of modern design. Use of metrics reflect analytical thinking, further emphasizing a modern, complex FM discipline
·Finish – spot varnish draws attention to key content based on lighting angle. Creates an engaging reader experience.
·Paper – 100# weight conveys a sense of permanence
·Graphics – campus imagery used for visual appeal; quickly creates affinity.
Content Layout – description of services positioned only on the first page, allowing the remaining pages to focus on our points of differentiation. This layout strategy represents a departure from past brochures.
"I like the high level of finish, and the sense that it's a significant commitment to the industry. Liked the reference to new and innovative things that are going on. I think that is likely the biggest key to success. Leveraging size to bring pockets of innovation to many. I would definitely highlight it, maybe even more over time. The little numerical snippets are helpful and keep the reader interested. Oh, and I like the tag line for facilities...very active." - AVP Facilities Management & Planning - private college