Vector Collaborative is a small woman-owned structural engineering firm, founded by Kari Sebern, P.E., in 2010. It recently grew from a sole proprietorship to a team with two full-time employees and additional contractor help as needed.

The engineering firm’s former name, Sebern Structural Services, or sometimes called S³ (S-Cubed), was not consistently represented. The many versions of the firm’s brand diluted its impact.

S-Cubed’s original website was created in-house and did not accurately communicate the refinement that the firm knew it was capable of achieving in its portfolio.

S-Cubed’s original logo was designed in-house and used drop shadows and other design elements that felt dated.

Kari, Vector Collaborative’s founder, wanted to elevate her brand to show more capacity and professionalism in order to win larger projects and to be taken more seriously.

Kari is an engineer who balances the science of engineering with the art of design. This key differentiator was the driving factor behind the rebrand message.

The new logo is crisp, clean, creative, and compelling.

The new website, designed in Squarespace, involves animation, movement, and other attractive design elements. It is meant to be regularly updated and dynamic.

Since the rebrand, Kari says cold calls, emails, and new leads have increased significantly, which she attributes to the new brand and website.

Revenue in 2020 increased by 23%. Kari states her new projects are with more sophisticated clients with higher budgets, which was precisely her primary marketing and branding goal when we started working together.