Creative Brief
When Neal Garver opened his one-man engineering firm in Little Rock, Arkansas in 1919, he unknowingly started a chain reaction of events that is still impacting communities a century later. To celebrate such a momentous milestone, Garver spent its centennial year connecting with the communities it has served and responding to a nationwide shortage of engineering graduates.
Garver, an employee-owned, multi-disciplined engineering and planning firm, spent the year inspiring young learners in schools across its 13-state footprint, while also engaging its more than 700 employees and clients through the Garver Chain Reaction Challenge. A chain reaction, a century in the making, we called it.
Through GarverGives, our corporate-giving arm that emphasizes contributions to STEM education programs, 100 schools were selected by employees to receive STEM kits and monetary donations. Students were then challenged to create their own Rube Goldberg-style chain reaction contraptions for a chance to win additional funds for their STEM education programs.
An estimated 14,000 students were reached, and more than 1,000 students worked alongside Garver engineers during events, one of which included an appearance by the governor of Arkansas. Garver employees judged video submissions and named nine winners. The event was capped by a surprising turn when the Texas School for the Blind and Visually Impaired was presented with the Grand Champion Award. Nominated by an employee in our Austin office, the students assembled accessible STEM kits that were used by other students who are blind and visually impaired, concluding our celebration with a humbling storytelling opportunity.
Garver Centennial Campaign
Category
Promotional Campaign > Promotional Campaign-Mixed Media
Description
https://garver.coveragebook.com/b/cb48a556097069e4
Garver
North Little Rock, AR
Winner Status
- Award of Excellence