Creative Brief

As an employee-owned firm, transparency and communication is at our core. When our CEO joined our firm in 2015, he outlined a 5-year strategic plan to grow our employee-owned firm and lead us from ‘good to great’.  After experiencing unprecedented growth over the last five years ($50 million to $100 million), it was time, once again, to chart a path for our firm’s next five years with the 2025 Strategic Plan.

To ensure this plan was understood and embraced by all employee-owners, the CommTeam developed the strategic plan content, designed hard-copy and digital versions, and launched the internal marketing/communication plan to ensure the plan would reach all 600 employees throughout our 23 offices in 7 states. Since 260 (43%) of the company are field staff, all elements of the plan had to be accessible to employees anytime and anyplace.

This campaign should win because it created excitement, engagement and buy-in—which are critical elements in driving success. The campaign was so successful in communicating the growth plan that 50 employee-owners were confident enough in the future of our company to purchase $1,200,000 in employee stock. This created an ROI of 2627.273%!