Social media continues to be a practical tool for brand awareness and interaction. In 2019, M+A Architects re-focused our strategy with our social media platforms to humanize our brand. Our posts now lead with who we are, not what we do. Moving away from self-promotion, we focus our content on our clients—what is important to them and what connects them to us. Promoting what matters to us, we acknowledge the moments that define us.
Recognizing the need for more genuine human interaction, rather than a faceless business and bulk content, we have shifted our photography strategy to create a more visually interactive aesthetic. Moving away from staged headshots and contrived candids, our new stylistic photography focuses on the rawness of who we are and what we do.
As we take time to create more thoughtful content, we have also added allocated time to engage with other brands and respond to those who engage with us. Creating conversations and acknowledging those who interact with us has transformed our brand voice. Social media analytics from 2019 have shown a measurable improvement in not only likes and comments but also engagement and brand awareness through organic and paid promotions.
Our marketing plan includes tactical scheduling of posts, working with a local photographer and videographer, and planned strategies to boost engagement and create a call to action for our viewers. Our profile feeds now feature client-facing employees, a cohesive aesthetic, and architecture insights to our favorite projects.