Creative Brief
When Altus Properties began development on Arterra, a luxury high-rise in Kansas City’s Crossroads Arts District, they sought a compelling brand that would complement its vibrant, eclectic neighborhood. Our team immersed ourselves in the environment, ultimately crafting the position Authentically Urban, reflective of the building’s unique architecture and dynamic surroundings.
The logo is hand drawn, inspired by an artist’s signature. The supporting graphics made use of a mixture of mediums — photography, pastels, paint and ink — to create a distinct pattern for the Arterra brand. The result is an aesthetic that blends local art, urban culture and relaxed sophistication that has driven continued and sustained interest among tenants.
MAGNETIZE Arterra Corporate Identity
Category
Corporate Identity > Corporate Identity-New Identity
Description
MAGNETIZE
St. Louis, MO
Winner Status
- Merit Award