Creative Brief

Known as ledgers of secrets and conquests, little black books have a bad reputation.

Not ours. Our Little Badass Brand Book (LBBB) doesn’t conceal, it reveals. Its pages share the thinking behind our brand voice and visuals; they provide clear guidelines on how to apply them; and they ensure every artifact we produce lives up to the standards we set forth in our identity. And its all packaged in an elegant, textural, hardcover design that is as clean and bold as the brand it embodies.

When standards slip, brands can become diluted, inconsistent, and ineffective. Our LBBB safeguards against that by condensing GBBN’s brand into a digestible book that everyone in the firm can understand, now and in the future. It helps marketers, administrators, and designers alike create internal and external communications that capture the spirit and tone of our brand. More than simply a visual guide, our LBBB outlines what makes our voice—how we talk and write about ourselves—unique in the market.

Little Black Books get a bad rap. But unlike Joan Jett, we do give a damn ‘bout our reputation. Our Little Badass Brand Book inspires us to live up to the bar we’ve set for ourselves.

PS: Three ring binders don’t inspire. Just look at this thing. It’s beautiful.