Creative Brief

From December 2019 to January 2020, the P2S marketing team conducted LinkedIn, Google Display and Google Search campaigns for a healthcare project case study. We ran several different advertisements on LinkedIn and Google that featured videos and links to a case study of a particularly significant healthcare project.

We focused on promoting content on LinkedIn and Google because they had earlier proven to be the most effective pay per click (PPC) ad channels. The primary objective for these campaigns was for users to fill a form that would allow them to download a case study that would then convert them into a new healthcare industry lead. The campaigns had the added benefit of helping us promote our work rebuilding the infrastructure at Kaiser Baldwin Park Medical Center, a $180 million project in which our team deployed novel design strategies to significantly reduce energy use.