GLY Construction National Pet Day Fundraiser
Special Event > Special Event-Digital
- Award of Excellence
Inspired to give clients, teammates, and prospective employees a closer look at GLY culture, we stepped outside of our customary marketing initiatives through our “Match the Dog to the Owner” video series. Pets enrich the lives of many GLY-ers; to round out the idea, we raised money for the Seattle Humane Society, all in the name of celebrating National Pet Day on April 11.
Internally, the idea was a hit. Our call for volunteers resulted in so many participants we were able to produce three videos. We filmed in our main office and the most challenging aspect of the entire project was keeping the pet moms and dads separated from their dogs (and one turtle) so the guessers didn’t inadvertently get to cheat.
The campaign was shared across Facebook, LinkedIn, Instagram, and Twitter with a consistent high rate of likes, shares, and comments. All three videos landed in the top five on our Facebook page, with the first video occupying first position, and becoming April 2018’s furthest reaching post.
We knew our messaging was resonating with followers when donations started pouring in. Many donations in memory of loved pets, including Lucy, one of our participants who passed shortly after the video was filmed, were made. It was a proud day for our team when we got to take a tour of the Seattle Humane Society in Bellevue, WA and present them with a donation nearly four times our original fundraising goal.