Creative Brief

KNA, founded in 1996, was at a crossroads. We had steady growth, yet we knew that in order to survive the next twenty years, we had to make a change. As the firm’s founders, we wanted to transition the firm to younger principals while we planned ahead for our exit.

Our reputation preceeded us most of the time, yet we knew the staff did not know what we stood for, the logo was designed by us (phew!), we were viewed as a stepchild to architects (no differentiation) and our culture was dull (white guys, no diversity). With a tight job market, finding talent and securing new clients was at the top of our priorities; we knew a new website would be the ticket.

Evaluating all these challenges, we retained Comet Creative to join our team. Getting all of us in a room together we clearly defined the foundational elements: mission, vision, values, positioning and other key factors would set us on the right strategic track.

Following the rebrand, we desperately needed a new site for business development and to encourage new talent to seek us out. We also wanted to grow in a new vertical market. Comet Creative designed a new website using custom photography they shot and wrote all the content to support our new positioning and brand. Working together, Comet defined each step and process with us and brought us along for the journey for a end result we're extremely proud of—and, it's effective!