Creative Brief

As an organization that has doubled in size over the past 10 years, it was important for HITT to develop a highly functional, engaging, easy-to-navigate internal communication platform to connect more than 1,000 nationwide. The launch of the HITT Blueprint intranet helped fulfill these business goals:

 -        Streamline corporate communication and ensure all employees receive critical news via one single source.

-        Create a place to store and maintain documentation, policies, procedures, and manuals.

-        Encourage collaboration and the sharing of ideas and best practices across the company.

-        Educate employees on the company history, values, culture, and purpose.

 HITT Blueprint is the primary resource for all information employees need. The cloud-based SharePoint site is responsive in design, allowing employees to access the site on any device. The information architecture and site navigation reflect HITT’s business model, rather than the traditional departments/locations approach. Each page utilizes an image-heavy layout, white space, and concise copy for visual appeal. To ensure ease of navigation, consistent design features such as icons and symbols were utilized. Standard elements such as FAQs, Contacts, and News help create a consistent user experience across the site. We worked within the Microsoft branding to develop a look that represented our brand but did not require custom design, which was challenging.

 40+ internal stakeholders were consulted during development to ensure the structure, functionality, and visual design elements were aligned with employee needs and expectations. Since the December 2018 launch, HITT Blueprint has achieved 98% adoption rate amongst employees.