Creative Brief

As a small, woman-owned firm CKearney Consulting (CKC) believes in providing clients quality service so they can live the working lifestyle they seek while allowing our employees the ability to live the lifestyles they desire. We wanted to create a holiday direct-mail campaign to personify this passion and represent a culmination of our culture, team work, creativity and festive fun while sharing our knowledge, tips and best practices. With this in mind, the 12 Days of CRM campaign was born, successfully executed, under budget, well received, represented our company culture and met or exceeded all our goals. Our team enjoyed collaborating and bringing this campaign to life. Each team member submitted a photo representing their tip or best practice which resided on our website and once clicked led to a narrative with a link to additional resources. Our email audience of 812 and social media audience of 611 followers received an animated, clickable gif with our ten team members faces, our honorary cow and our company logo in red and green circles that moved or rather jingled like holiday ornaments. You read that right, we had a cow on the card, we are a Texas based firm after all. The honorary cow was a great way to share a beloved, inside story with our audience while bringing a lighthearted and playful element to the valuable information that was being shared. We are excited and honored to share our submission and hope you enjoy it as much as we do.